A magazine (chooses to remain anonymous) in South Africa needed a B2B research partner that could quickly survey nearly 20 leading health executives on the state of mental health. However, B2B samples that target executive audiences are notoriously difficult – leaving publishers walking a fine line between sharing timely insights and sorting through troves of bad data for accurate findings. That’s why the magazine chose Afrorian. Our Custom Recruiting methodology found verified CFOs to answer the magazine's burning questions
The magazine sought expertise from Afrorian to interview and gather data from leading mental health experts and teams in South Africa.
The magazine wanted a deeper understanding of how mental health is affecting businesses. Amid inflation quickening to a 40-year high of 9.1% in June 2022 and possible impending recession, leaders are struggling to maintain profitability and business growth, while remaining compassionate to the struggles of their employees. To capture the outlook on the economy, the magazine required a trusted B2B research partner that could access and gather insights from these busy executives.
After working with Afrorian last year for their first ever mental health study, The magazine reached out again for this time-sensitive project. With our partnership, our consultants helped craft the survey and used our proprietary network to identify the best-in-class in the industry.
Following the completion of the research, the magazine publish a report based on the findings and also included them in their report and training offering which is delivered to over 25,000 professionals across the country.
